It’s aimed at time-starved professionals, who due to busy work and social lives simply don’t have the time to date.
Lovestruck helps put you in touch with people who are near you – be it where you work or live – to save you precious minutes or hours travelling to and from a date. The experts say: Perfect if you are looking for love in the city and want to approach dating with an informal first meet in your lunch break or after work.
It was originally a service called Just Say Hi, but the site transitioned to Mingle2 in 2008 and now works with many populations of singles.
Online dating is now a part of everyday life for millions of people.
It is the largest single way in which relationships start in the UK today.
Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.
Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.
Most internet users (66%) agree with the statement that online dating is a dangerous activity because it puts personal information on the internet. Female internet users, older users, and those who have lower levels of income or education are among the most wary of these risks.