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Online Dating Websites: Sites such as Match.com, Plenty of Fish, e Harmony, and hundreds more bring affordable and convenient matchmaking services to America’s 124 million singles.Dating Apps: Smartphones have brought online dating into the hands of thousands of Millennials through popular new apps.With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today's singles turn to the Internet for help finding love.

Call it the Tinder factor: 22% of young adults have used a mobile dating app, compared to just 5% just two years earlier.In June 2014 during the FIFA World Cup in Brazil, the app had a 50 percent increase in downloads and usage.The ability to connect instantaneously through an app is an appealing aspect to many single consumers.It has become increasingly common for individuals to find their partners online, a trend which started around 1997.Back then, not everyone acknowledged the benefits of this activity, which was perceived as a rather impersonal way of finding love.For instance, one in ten Americans have used an online dating site or mobile dating app; 66% of these users have gone on a date with someone they met through a dating site or app, and 23% have met a spouse or long term partner through these sites (1).

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